Simple Search Engine Optimization (SEO)

Get your website listed on one of the largest search engines.

Search Engine Optimization is an absolute necessity if you want your website to be easily found on the Internet.

With the right development of your website, you can make it easier for customers to locate you through an internet search. Anyone looking for the type of information, service, or product your website offers will get higher rankings in the search results received, giving your website more visibility.

To best optimize your website there are 4 areas you will need to pay special attention to. This optimization process basically involves the correct use of keywords, website labeling, relevant content, linking with other sites and more.

Here are the 4 key components you will need to address in optimizing your website for the search engines:

1. Title Tag:

This field should be kept short, about 55 - 60 characters, and should describe the main theme, intention, or content of what the website is all about. What you include here will show in the top bar of the window when the website is displayed. It is also the 'title' that appears when search engines display their results. Accurately describe the website content in your title so as to not confuse the search engines. If the title is inaccurate, it may cause you to not be listed at all in any search results.

2. Keyword Use:

The use of keywords throughout the text of your website content is important. Search engines can easily locate your website with these words. These keywords will act as 'guiding lights' for search engine spiders when seeking particular content. If your keywords are not relevant to the website content you risk a lower search ranking or not being found at all. Be sure your keyword selection reflects your websites content. Research the popularity of the keywords since the most searched upon keywords will not only bring you more traffic but will also boost your search engine ranking.

3. Keyword Density:

Once you have selected the keywords you want, it is best to utilize them within your content in a natural and flowing way. DO NOT overuse words or phrases since it will not sound right to anyone reading the content. In addition, any deliberate overuse will get you penalized by the search engines for 'keyword stuffing' resulting in lower rankings. It is best to stay within a 2% to 3% range of keyword use within your content.

4. Inbound Links:

These links, also referred to as link popularity, reflects links that come from other websites. This indicates the relevancy and quality your website content may have to the other websites. Think of this as your online list of references that will vouch for your websites legitimacy. Social tagging, article marketing, and leaving comments at forums or blogs will accelerate your link creation efforts. The more links you develop the bigger boost your search engine ranking will receive.